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Pull & Wiggle: Giraffe
This colourful giraffe activity toy will keep baby entertained whilst on-the-go. Multisensory details will keep little fingers busy, and the contrasting colours offer engaging visual stimulation. Baby will love activating the wiggle motion by pulling...
3-in-1 Stacking Cups: Bird's Nest
This versatile stacking cup set will be a favourite throughout baby’s early years. Made from extra soft silicone, the four included cups are full of textures for baby to explore and they’re fun to stack, sort or even chew! The little birdie sitting in...
My First Snuggle Friend: Zebra
The My First Snuggle Friend Zebra set is a great gift for babies and the soft, snuggly zebra makes a cute first friend. Contrasting colours and different textures including knots, ribbons and fuzzy arms will keep baby entertained as they discover the...
Search and Shine: In the Night
Have fun exploring the pages of this colourful search and find book. The easy-to-press buttons turn on lights that give handy clues to help find the animals. With over 50 lights, this book is great to enjoy together or for independent reading fun.
Are You A Lion Like Me?
Join a baby lion on an adventure to meet other animals of the savannah. Along the way, explore the textures in this touch and feel story book. This 12-page book is great to enjoy together or for independent play and discovery.
Suitable from 18+ months.
Are You A Monkey Like Me?
Join a baby monkey on an adventure to meet other animals of the jungle. Along the way, explore the textures in this touch and feel story book. This 12-page book is great to enjoy together or for independent play and discovery.
Suitable from 18+ months
Ready, Steady, Shake: First Animals
A book & rattle in one! – Shake the built-in rattle while exploring first words and animals.
Chunky board book design – Sturdy pages are perfect for little hands to explore. Bright colours & fun rhymes - Encourages language development through...
Ready, Steady, Shake: First Toys
Is it a book, is it a rattle? It’s both! Have fun discovering first toys in this colourful book with rattle inside.
BABY TOYS - Suitable from 6+ months.
12 chunky board pages; Colourful rattle to entertain baby...
Me and My Day: Bedtime
It’s the end of a busy day and time for bed. But there are a few things to do to get ready. Learn about bedtime routines together in Me and My Day…Bedtime – as you read, find out about what the children in the book do before they go to bed, from...
Shh… Who's There? Jungle Animals
Shh... Who's There? Jungle Animals. This 12-page board book is designed for toddlers aged 12 months and up, combining vibrant illustrations with engaging sound elements to captivate young readers. Each page invites children to press one of...
Flip & Pop: Colours
Learn about colours together with this baby book designed for fun wherever you are! With untearable and waterproof pages, it’s suitable for even the most adventurous explorers – whether you’re playing indoors or outdoors or even at bathtime.
Flip & Pop: First Words
Discover first words together with this baby book designed for fun wherever you are! With untearable and waterproof pages, it’s suitable for even the most adventurous explorers – whether you’re playing indoors or outdoors or even at bathtime.
Flip & Pop: First Numbers
Discover first numbers together with this baby book designed for fun wherever you are! With untearable and waterproof pages, it’s suitable for even the most adventurous explorers – whether you’re playing indoors or outdoors or even at bathtime.
Flip & Pop: Opposites
Learn about your opposites with this pop book! Fast and slow, loud and quiet-- Which opposites do you know?
1005 silicone teething bar, untearable pages, great for on-the-go play!
Shake & Rattle Lion
This colourful lion activity toy will keep baby entertained whilst on the go. Multisensory details will keep little fingers busy, and high-contrast colours offer engaging visual stimulation. Baby will love to shake the friendly lion to hear rattle...
Crinkle & Chew: Meercat
This loveable meerkat activity toy will entertain baby while on the go. Multisensory details will keep little fingers busy, while the bright, silicone teething edge will help to soothe sore gums. Baby will love to hear the crinkle effects as they...
Shake & Chirp: Bird
This loveable birdie will become a staple while on the go with your baby. Multisensory details will keep little fingers busy, and the contrasting colours offer engaging visual stimulation. Baby will love to grasp the long, soft and colourful ribbons...
My First Book: Numbers & Colours
Enjoy early counting and colour fun with My First Book: Numbers and Colours. Each of the five double-sided pages in this soft book includes multisensory features to discover and explore. A soft silicone teething edge is ideal for soothing sore gums...
Play & Explore: Elephant
This loveable plush elephant is the perfect friend for on the go. With big, bright ears that are easy for small hands to grasp, baby will be fascinated by the high-contrast colours and fun crinkle sounds. There are many more playful discoveries to...
Tummy Time Book: Wild Animals
This soft and colourful book is ideal for tummy time play and discovery. The dual-sided design features two scenes to provide engaging fun as the baby grows: One side features high-contrast pictures, great for visual stimulation in the baby's first...
Roll & Play Sound Cube: Wild Animals
It’s time for a trip to the savannah with this Roll & Play Sound Cube. With bright and colourful animals on each side, watch as your baby explores the many multisensory details on this cube. A great toy to encourage physical development...
Rattle Teether: Pineapple
This is one fun fruit for baby! The Rattle Teether Pineapple has textured silicone leaves ideal for teething babies and to soothe those sore gums. The pineapple has an easy-grip body that is perfect for little ones to grasp and squish as they explore...
Rainmaker Shake & Twist: Gecko
A fun friend for bath time, changing time and mealtime, this bright gecko rainmaker toy can be secured to any smooth surface using the handy suction cup. As little hands twist the gecko, baby will be rewarded with the sounds of gentle rain as the...
Pop-it Piranha (red)
This cute piranha with snuggly plush body is the perfect fishy friend to keep baby entertained. The soft silicone tail is ideal for soothing sore gums and the pop-it features will keep those little hands busy. The rattle ring is easy for baby to grasp...